What is generative AI and what are its applications?

As these models learn this data management, they can generate predictions about potential failures, allowing for preventative maintenance and reducing downtime. The use of synthetic data generated by AI has the potential to overcome the challenges that the banking industry is facing, particularly in the context of data privacy. Synthetic data can be used to create shareable data in place of customer data that cannot be shared due to privacy concerns and data protection laws. Further, synthetic customer data are ideal for training ML models to assist banks determine whether a customer is eligible for a credit or mortgage loan, and how much can be offered. Meanwhile, the way the workforce interacts with applications will change as applications become conversational, proactive and interactive, requiring a redesigned user experience.

As an evolving space, generative models are still considered to be in their early stages, giving them space for growth in the following areas. Generative AI is a powerful tool for streamlining the workflow of creatives, engineers, researchers, scientists, and more. For example, a transformer has self-attention layers, feed-forward layers, and normalization layers, all working together to decipher and predict streams of tokenized data, which could include text, protein sequences, or even patches of images.

Generative AI techniques

Our analysis captures only the direct impact generative AI might have on the productivity of customer operations. One of the breakthroughs with generative AI models is the ability to leverage different learning approaches, including unsupervised or semi-supervised learning for training. This has given organizations the ability to more easily and quickly leverage a large amount of unlabeled data to create foundation models. As the name suggests, foundation models can be used as a base for AI systems that can perform multiple tasks. One of the most common use cases of generative AI is image generation, which is typically text-to-image conversion.

In the years since its wide deployment, machine learning has demonstrated impact in a number of industries, accomplishing things like medical imaging analysis and high-resolution weather forecasts. A 2022 McKinsey survey shows that AI adoption has more than doubled over the past five years, and investment in AI is increasing apace. It’s clear that generative AI tools like ChatGPT and DALL-E (a tool for AI-generated art) have the potential to change how a range of jobs are performed.

Build, train, and deploy your own foundation models

They threaten to upend the world of content creation, with substantial impacts on marketing, software, design, entertainment, and interpersonal communications. This is not the “artificial general intelligence” that humans have long dreamed of and feared, but it may look that way to casual observers. These tools have the potential to create enormous value for the global economy at a time when it is pondering the huge costs of adapting and mitigating climate change.

Generative AI can explore many possible designs of an object to find the right or most suitable match. It not only augments and accelerates design in many fields, it also has the potential to “invent” novel designs or objects that humans may have missed otherwise. With new tools emerging daily, we will continue to monitor and expand our list to stay up-to-date in this dynamic realm of AI. Semantic Scholar is an invaluable resource for researchers seeking expedited access to emerging scientific knowledge. With a comprehensive index of over 2 million academic research papers, this AI-powered application swiftly extracts key insights, enabling users to stay abreast of the latest trends in their respective fields.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

Text: such as news articles, stories, and social media posts

Deep learning has powered many of the recent advances in AI, but the foundation models powering generative AI applications are a step-change evolution within deep learning. Unlike previous deep learning models, they can process extremely large and varied sets of unstructured data and perform more than one task. Generative AI applications have already begun transforming the software development and coding landscape through innovative solutions that streamline coding. Hence, software and coding have quickly become one of the most prominent use cases of generative AI, as its applications hold the potential to improve code quality, enhance productivity, and even spark new software innovation avenues. In 2021, the release of DALL-E, a transformer-based pixel generative model, followed by Midjourney and Stable Diffusion marked the emergence of practical high-quality artificial intelligence art from natural language prompts. In 2014, advancements such as the variational autoencoder and generative adversarial network produced the first practical deep neural networks capable of learning generative, rather than discriminative, models of complex data such as images.

A generative AI-powered counseling chatbot available on demand from Serena delivers accessible and affordable mental health care. Generative Adversarial Networks modeling (GANs) is a semi-supervised learning framework. Semi- supervised learning approach uses manually labeled training data for supervised learning and unlabeled data for unsupervised learning approaches to build models that can make predictions beyond the labeled data by leveraging labeled data. Companies, policy makers, consumers, and citizens can work together to ensure that generative AI delivers on its promise to create significant value while limiting its potential to upset lives and livelihoods. The time to act is now.11The research, analysis, and writing in this report was entirely done by humans. Generative AI could still be described as skill-biased technological change, but with a different, perhaps more granular, description of skills that are more likely to be replaced than complemented by the activities that machines can do.

Pharmaceuticals and medical products could see benefits across the entire value chain

Additionally, some of the tasks performed in lower-wage occupations are technically difficult to automate—for example, manipulating fabric or picking delicate fruits. Some labor economists have observed a “hollowing out of the middle,” and our previous models have suggested that work automation would likely have the biggest midterm impact on lower-middle-income quintiles. Generative AI’s potential in R&D is perhaps less well recognized than its potential in other business functions.

applications of generative ai

Its precise impact will depend on a variety of factors, such as the mix and importance of different functions, as well as the scale of an industry’s revenue (Exhibit 4). Treating computer languages as just another language opens new possibilities for software engineering. Software engineers can use generative AI in pair programming and to do augmented coding and train LLMs to develop applications that generate code when given a natural-language prompt describing what that code should do. Our analysis Yakov Livshits suggests that implementing generative AI could increase sales productivity by approximately 3 to 5 percent of current global sales expenditures. We then estimated the potential annual value of these generative AI use cases if they were adopted across the entire economy. For use cases aimed at increasing revenue, such as some of those in sales and marketing, we estimated the economy-wide value generative AI could deliver by increasing the productivity of sales and marketing expenditures.


The models used for text generation can be Markov Chains, Recurrent Neural Networks (RNNs), and more recently, Transformers, which have revolutionized the field due to their extended attention span. Text generation has numerous applications in the realm of natural language processing, chatbots, and content creation. This big potential reflects the resource-intensive process of discovering new drug compounds.

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